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Wednesday, March 11 • 10:30am - 11:30am
Keynote: Paying Better Attention to the Problem

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KEYNOTE SESSION VIDEO AVAILABLE

“The idea is the place to start.” “Fall in Love with the problem.” “Get out of the building.” Our practice knows the foundation of a well-deserved experience begins with understanding the user. But our world is still full of generic software written “for everyone.” The way to fight past our current state is to pay attention to what comes before ideas, and to pay attention to people before they even become a potential user. It's not about generating ideas. It's about understanding the purposes of different people.

In this talk, Indi will outline methods for approaching this problem space with empathy and demonstrate techniques to explore problems and bring creative solutions, taking what can be a touchy-feely topic and breaking it down into something tangible, understandable, and actionable.

Indi's slides and handouts will be accessible in the "Presentation Files" folder in dropbox. You can also find them here:

Speakers
avatar for Indi Young

Indi Young

Indi Young is a speaker, writer, and UX researcher. She empowers makers to know their problem space, and create inspired product designs through empathy and deep understanding of peoples purposes and variety of approaches. She is the author of two books, Mental Models and Practical... Read More →

Online Conference Moderator
avatar for Heather Jeffcoat

Heather Jeffcoat

Web & Discovery Management Librarian, Georgia Tech Library


Wednesday March 11, 2020 10:30am - 11:30am
Salon D/E

Attendees (58)